With so many ads coming our way, most of the times we just watch a few seconds and then fast forward to the end, but that never happened with Fiat UK's new, full length music clip / commercial for the soon to be launched 500L small MPV.
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As it turns out, the monster Panda prototype was created by Fiat itself in collaboration with Mercurio Cinematografica, set designer Andrea Faini and the Fabio Gementi Workshop, for an upcoming television spot that will air in Europe in the beginning of 2013.
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Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
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"Yesterday I saw this Fiat. I don't know what is it, but I like it so much!" Tomasso told us. "It's a Panda with really big wheels. It's strange because it seems a brand new one! Have you ever seen something like this? Do you know something about?"
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Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.
Read more » Today, we get our first glimpse of one of those models and in particular, the Fiat 500 Beach Cruiser that was revealed during a special event at Mopar’s Accessory and Performance Lab in Michigan.
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And they weren't along as the cars were joined at the presentation by Miss Italia 2012, 19-year old Giusy Buscemi from Sicily. In case you wondering why, Fiat happens to be one of the official sponsors of the Miss Italia pageant with the latest generation of the Panda being the official car of the event.
Read more » And they weren't along as the cars were joined at the presentation by Miss Italia 2012, 19-year old Giusy Buscemi from Sicily. In case you wondering why, Fiat happens to be one of the official sponsors of the Miss Italia pageant with the latest generation of the Panda being the official car of the event.
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Set to air in Europe on September 16, the TV spot reveals the five-door 500L through the eyes of a child and with the help of picturesque special effects.
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Making its debut today at the Concorso Italiano in Monterey, California, the 500 Turbo will go on sale in the United States this fall with an MSRP of $19,500 (€15800), or $2,500 less than the Abarth 500 that starts at $22,000. Keep in mind that all prices exclude a $700 destination charge.
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Fiat tells us that is submerged a total of six vehicles in the sea during the shoot, with the most impressive jump performed by the 500 Giallo (yellow) Sport that was dropped by a crane from more than 70 feet / 21 meters in the air.
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The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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However, as it turns out, the 500L wasn't the only new Fiat to be shown at the media conference as the upcoming 500X small crossover made a very brief appearance on the stage as well.
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During the course of 2013, the second addition to the Fiat 500 family will go on sale in more than 100 countries around the world, including the United States.
The five-seater 500L (the 'L' stands for Large) is a tall B-segment model with MPV-like practicality and an SUV-esque raised ride height that promises to be a more roomier version of the 500 city car while maintaining the latter's chic styling.
Some of its rivals in Europe include the Ford B-MAX and Opel / Vauxhall Meriva small MPVs.
Underneath the 500-inspired sheetmetal you will find a development of the Punto platform which Fiat calls 'Small Wide'.
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In other words, this is definitely not the kind of car you would want to transfer a lot of people, unless of course, for whatever reason, you decide to put it on the Procrustean bed…
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The few seconds that remain show us a picture of the new Fiat Palio supermini before the camera once again returns to the man who fantasizes about plunging into his wife's enlarged breasts.
The ad was created by Leo Burnett Argentina with the scope of introducing the new Palio to the male audience. You can watch it for yourself in the video below the break.
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To stimulate interest in the car, the Italian automaker introduced a refreshed version of the small sedan, which at least in Turkey, will be offered alongside the older model. The facelifted version is called Yeni (for New) Linea, while the original model bears the name Classic Linea.
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Fiat's newest advertising campaign for the Brazilian market is a prime example as the only thing we see in the 15 second-long clip is a beer can.
The short ad starts by displaying a bicyclist riding on the road on the beer's cap along with the words "Now you see" and then shows a hand lifting the metal tab and the tag "Now you don't". Simple yet extremely effective.
Fly past the jump to watch the ad for yourself.
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After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".
As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.
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To explain the design process behind the 500L, Fiat published three new videos featuring several designers that worked on the car.
The 500L is built at Fiat's new factory in Serbia with sales in Europe and other markets around the world to start in the last quarter of 2012. Fiat has said that it plans to launch the larger 500L in the States in 2013.
To watch the videos, hop over the break.
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