If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.
Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
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