Fiat 500c Abarth's New Topless Ad with Catrinel Menghia is Wickedly Cheeky

If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez.

Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.

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Charlie Sheen Stars in New Fiat 500 Abarth “House Arrest” Commercial

A vast luxurious house, lots of beautiful women partying and Charlie Sheen. Sounds familiar, doesn’t it? Fiat decided to take advantage of the former Two and a Half Men lead, Hollywood megastar and serial troublemaker by using his “bad boy” image for its latest commercial.

The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .

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