Exactly a year after the Italians launched the 500 Abarth “Seduction” spot with supermodel Catrinel Menghia at the 2011 LA Auto Show, at the same event this year, Fiat released a new commercial for its 500c Abarth, which is the partially open-top version of the series.
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Just like the hatch, the 500C Abarth that made its North American debut today at the LA Auto Show is powered by a turbocharged 1.4-liter four-cylinder. Its 160HP and 155 lb-ft (210), which rise to 170 lb-ft (230 Nm) in overboost mode are enough to accelerate the sporty city car from a standstill to 60 mph (96 km/h) “in the low seven-second range”, in Fiat’s own words.
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At this year's event, which runs from October 30 to November 2, the company plans to bring more than 20 new Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.
Read more » At this year's event, which runs from October 30 to November 2, the company plans to bring more than 20 new Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles.
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"With the 'Fuori Serie' programme, customers will have the chance to talk personally with the manufacturer to have their Abarths customized down to the smallest detail by a team of specialized Abarth designers, engineers and mechanics," Fiat said in a statement.
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The freshly launched Abarth 595 Turismo and the 595 Competizione are available in both coupe and convertible body styles featuring the more powerful 160hp version of the turbocharged 1.4-liter T-Jet petrol engine from the 500 Essesse.
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Fiat tells us that is submerged a total of six vehicles in the sea during the shoot, with the most impressive jump performed by the 500 Giallo (yellow) Sport that was dropped by a crane from more than 70 feet / 21 meters in the air.
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The new TV spot that is titled "Immigrants" is available in 30-, 60- and 90-second versions, and will run on local and national broadcast and cable channels beginning on Monday.
It tells the tale of the 500's departure from the beautiful Amalfi coast and Sorrento in Italy with several cars jumping into the sea and driving under water all the way to New York City.
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The Abarth 695 Maserati Edition is based on the convertible model of the Abarth 500 Series and follows the Abarth 695 Tributo Ferrari project of three years ago.
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After assuming the role in Fiat USA's "Seduction" and "House Arrest" commercials (the later with co-start Charlie Sheen), Menghia returns in an advertisement for eBay Motors' "The World's Fastest Car Show".
As we learned, the short clip has been nominated for this year's Webby Awards in the "Online Film & Video" category. Head past the break to watch the video for yourself.
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The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .
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Whereas the Ferrari inspired model is based on the tin-top Abarth 500, the Maserati-flavored variant is offered exclusively in convertible form, though the term is somewhat misleading as the open-top model features a canvas top that rolls back but keeps the roof rails intact – something like a huge sunroof.
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