Land Rover, of course, knows this very well; as a matter of fact, it hopes that the next Defender will do for the brand, in terms of image and sales, what the Evoque has done for its Range Rover luxury sub-division: become a sales hit, bring new buyers to the brand and update its image.
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Named the Defender Series 3.1 Concept, the study is inspired by the classic Land Rover Series III, which was produced from 1971 to 1984.
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Being a fabric, don't look for it on the outside of Afzal Kahn's newest creation based on the classic Land Rover Defender, but in the interior of the rugged 4x4 model. There you will find the traditional cloth on parts of the seats, the headliner, sun visors, dashboard, door trims and other select components of the cabin.
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The first was the world debut of the all-new, fourth-generation Range Rover, which was displayed in its entire range at Land Rover's stand.
The all-aluminum Range Rover has been designed from scratch and will be available in Europe with three powertrains: the 3.0-liter TDV6 and the 4.4-liter SDV8 diesels, as well as the top-of the-Range (pun intended) supercharged 5.0-liter V8 that packs 503HP and accelerates the luxury model from 0-60 mph in just 5.1 seconds.
Read more » The first was the world debut of the all-new, fourth-generation Range Rover, which was displayed in its entire range at Land Rover's stand.
The all-aluminum Range Rover has been designed from scratch and will be available in Europe with three powertrains: the 3.0-liter TDV6 and the 4.4-liter SDV8 diesels, as well as the top-of the-Range (pun intended) supercharged 5.0-liter V8 that packs 503HP and accelerates the luxury model from 0-60 mph in just 5.1 seconds.
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The first option is a choice of four new contrast roof colors set against the majority of the Defender paint palette. Along with the standard Fuji White, Defender customers can now opt for Santorini Black, Indus Silver, Orkney Grey or Firenze Red.
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The exterior components of the package will comprise "a four piece arch kit", by which we assume Kahn Design means the front and rear fender attachments, along with an exhaust system, spare wheel cover, mud flaps, optional bullet proof, a unique paint job and new 18-inch wheels.
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Aptly named the XS 90, the revamped three-door Defender is finished in an Orkney Grey color with contrasting satin black details that include the mesh headlamp and front grille protectors, side steps, bumpers, mirror caps and the Kahn design 18-inch alloy wheels wrapped in BF Goodrich tires.
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The new Defender XTech is a follow up to a special edition version with the same name from 2011.
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Both inside and out, the company has used a similar design theme to a previous Land Rover Defender project it showed us last summer.
There are, however, differences such as the multispoke alloy wheels on the outside and the independent bucket sports seats that replace the rear seat bench and the over-the-top wooden floors in the interior.
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And even though Land Rover has licensed the manufacture of some derivatives and clones of the Defender in countries such as Turkey and Brazil, it was always built in Solihull, UK.
In three years’ time, this tradition will come to an end as Land Rover's owner Tata Motors has decided to manufacture its 2015 replacement at its Prune plant in India and export it from there to the rest of the world.
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Crafted in cooperation with German firearms manufacturer Blaser, which specializes in hunting rifles, production of the Defender "Blaser Edition" will be limited to just 60 units built exclusively for the local market.
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