Fiat Group Plans to Re-Launch Alfa Romeo…Again, Product Plan Shows 9 New Models

It's a story that we've heard again, and again, and again from the Fiat Group; re-launch and turn the Alfa Romeo brand into a global player in the premium segment.

Whether the Italians will to stick to the program remains to be seen, but given the recent developments with Maserati, including the introduction of the new Quattroprote and sightings of Ghibli prototypes, there's a good chance Fiat means it this time.

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Alfa Romeo to Debut MiTo SBK Limited Edition 1 and MiTo Superbike Special Series in Paris

The Alfa Romeo stand at the upcoming Paris Motor Show will host two world premieres, the MiTo SBK Limited Edition 1.4 170 HP QV and the MiTo Superbike Special Series. As their name suggests, both models were created to celebrate the Italian brand's sponsorship of the Superbike championship.

First up is the MiTo SBK Limited Edition 1.4-liter 170PS QV of which only 200 examples will be built.

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Alfa Romeo UK Adds New Sportiva Trim Level to MiTo and Giulietta Ranges.

Alfa Romeo is expanding its MiTo and Giulietta offerings in Britain with the addition of a new trim grade named "Sportiva".

In the MiTo supermini, the Sportiva builds on the Distinctive trim adding a host of features with Alfa Romeo claiming that customers benefit from £1,500 worth of option upgrades for just £750 more OTR.

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New GS Hybrid "Heartbeat" Promo vs Older Alfa Campaign Shows Why Lexus Has it All Wrong

As a concept, placing potential buyers on the passenger seat and having a professional driver take them for a very quick spin around a course to see if they manage to keep their heart rate below 120 beats per minute to prove that that the Lexus GS450h is a dynamic and sporty hybrid model, sounds pretty interesting.

But then again, if you think about it, with the right driver and course, even a four-cylinder Toyota Yaris can satisfy a thrill seeker in the passenger seat.

And so while we started out writing about the new Lexus GS 450h promo from advertising agency Saatchi & Saatchi in Milan, Italy, launched earlier this month, we were reminded of an older campaign from Drori Shlomi BBDO, for the market introduction of the Alfa Romeo MiTo in Israel in 2010.

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Alfa Romeo UK Extends Warranty on MiTo and Giulietta to Five Years…but Only Until September

Alfa Romeo is trying to boost sales of its MiTo supermini and Giulietta compact hatchbacks in Britain by extending its current three-year warranty by a further two years, but as you would expect, there are a few catches.

First and foremost, the five-year warranty is a temporary promotional move that will be available to customers who buy a new car from now until 30 September 2012 - then it's back again to the three-year warranty for anyone purchasing one of the two models.

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