The campaign is named "Bringing Down the House" and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV's Video Music Awards on September 6.
For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.
Read more »
One of the Soul's main selling points is its boxy looks, and that's a recipe Kia is not willing to change as proved by these fresh spy shots of the next generation of the compact model.
These images suggest that while the new Soul likely rides on a slightly longer wheelbase and has grown in length, the basic shape and styling characteristics of the urban crossover remain unchanged.
Some things that stand out on this prototype is the re-sculptured profile and the updated front and rear ends that appear to borrow certain design cues from the Track'ster Concept shown at the Chicago Auto Show earlier this year.
Read more »
As recently as this past February, Kia said that the Soul cabriolet is "currently under final assessment for production". We shall see.
Read more »
Of course, if you throw in a pair of round headlights and vertical tail lamps, the Track'ster could very well be a conceptual proposal for high-performance Mini model…
That's not to say the Track'ster hasn't got character but many details like the alloy wheel designs, the blacked out front pillars, the two-tone paint job and the prominent LED driving lights on the lower part of the front bumper do have a certain British flavor.
"The idea was to make the Track'ster tough looking, like a bulldog," said Tom Kearns, chief designer for Kia's Californian design studio, which was responsible for the creation of the Track'ster.
Read more »
The study is supposed to give us an idea of what a sportier three-door version of the Soul would look like with Kia saying that it's only a design concept for now. We assume that the company’s future plans will largely depend on the reactions of the public.
Read more »
Unexpectedly, in the press statement on the Track'ster Concept that's scheduled to debut at the Chicago Auto Show next week, Kia dropped the ball saying that the Soul’ster convertible is "currently under final assessment for production".
The Korean maker did not elaborate further but we assume that if it receives the green light, the Soul'ster should be on its way to the market very soon.
The original concept is a two-door mixture of convertible and pickup models with seating for four passengers. It features a shortened windshield for a more hunkered down appearance and is equipped with a two-piece removable top residing on a roll bar that provides additional protections for the occupants.
Read more »
Penned in Kia's California design studio, the Track'ster shows how a more sporty, three-door version of the Soul could look like, though the South Korean automaker is quick to point out that currently, there are no plans for a production version.
Read more »
