Detroit Three Offer Four-Figure Price Incentives to Clear up Inventories


Fancy a brand-new 2013 Ford Taurus for US$5,000 less than list price? How about four grand off a 2012 Chrysler 200? As the year inexorably comes to its close, U.S. dealerships and, in some cases, manufacturers themselves, are offering price incentives in order to clear up stock.

According to a report from The Detroit News, last week a man in front of Matthews-Hargreaves Chevrolet in Royal Oak, Michigan waved a sign reading, “rebates up to $8,000”.

So, are Detroit carmakers engaging in a price war like in the days of yore that, eventually, led to ruining their business?

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