Kia Loses the Right to Use Quoris Name in Europe to China's Qoros

We don't how many European or Korean, for that matter, carmakers would like to associate one of their top products with a Chinese brand, but Kia found itself in a legal battle with China's Qoros over the name of its new rear-wheel drive flagship saloon, the Quoris, and it lost - at least in Europe and for the time being.

The Korean carmaker introduced the full-size luxury sedan in its home market as the K9, but in July this year, it announced that the export version would be named Quoris, which the company claims is derived from the English words 'Core' and 'Quality'.

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