Nissan to go Mainstream Again in European C-Segment with a “Cheeky” 5-Door VW Golf Rival

At some point in the early 2000s, Nissan decided that it couldn’t compete with established rivals in the European C-segment. That’s why it tried a different approach: instead of replacing the less-exciting-than-watching-paint-dry Almera, it entered a parallel niche by launching the Qashqai crossover in 2006.

This strategy worked so well for Nissan that it decided to do the same with the Juke subcompact crossover in 2010. Like its bigger sibling, it capitalized on the burgeoning SUV trend and was a sales success.

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