New Saab Owner Gets Rights to Name and Phoenix Platform, But Not Griffin Logo; Any Suggestions?

What’s in a name? That which we call a rose by any other name would smell as sweet. At least that’s what Juliet tells Romeo in the renowned play. However, even if the executives of NEVS (National Electric Vehicle Sweden), Saab Automobile’s new owners, are avid Shakespeare readers, they still wanted the Saab name along with the rest of the brand.

Last we heard, they were negotiating with Saab AB, the aerospace company and Scania AB, which own the rights to both the name and the logo of the automotive company.

On Monday, however, NEVS announced that is has completed the acquisition of Saab Automobile AB, Saab Automobile Powertrain AB and Saab Automobile Tools AB, IP rights for the Phoenix platform and the Saab 9-3, the Trollhättan manufacturing plant and test and laboratory facilities, effective August 31, for an undisclosed amount of money.

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