After the revival of the Hyundai and Kia brands, complete with enormous sales to boast, the introduction of higher end luxury models like the Hyundai Genesis and Equus sedans and the Kia Quoris / K9 saloon, have placed the Koreans one step closer to more premium automakers.
By starting with newly refreshed models like the Sonata, Elantra and Veloster, Hyundai has gained more credibility in the average household than ever before.
With this new-found success, the Korean automaker could be looking to broaden it lineup to attack one of the toughest segments on the market, the compact executive sedan category.
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