Hyundai Counts on New Santa Fe SUV to Boost its Family Sales in the US

With more than a million vehicles (1,072,679 to be exact) delivered in the first quarter of 2012, which account for a 16.7 percent increase compared to the same period last year, Hyundai’s global sales are booming.

Yet John Krafcik, CEO of Hyundai Motor America, believes that despite its ever-increasing range, there is a segment in which the carmaker is weak: car buyers with families. He is counting on the 2013 Santa Fe to change that.

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